∙ Outcome of $7.16 million contract & $20 million expected export

∙ Six GTEP members engaged in consulting and managing buyers, providing interpretation service, and installing booths

KMOU’s GTEP(Global Trade Experts incubating Program, Leader Prof. Yu Il-seon) participated in ‘SMM 2014’ (Shipbuilding Machinery & Marine Technology Fair), one of the world’s top three shipping and shipbuilding exhibitions, held in Hamburg, Germany from Sep. 9 through 12 with Korean small and medium enterprises involved in shipbuilding materials industry.

SMM, which has been held every two years since its first exhibition in 1960, is regarded as one of the three biggest international fairs of shipbuilding equipment along with NOR-SHIPPING of Norway and POSIDONIA of Greece. This year over 2,000 enterprises and 50,000 people from over 60 countries visited the fair. More than 60 Korean companies such as Hyundai Heavy Industries and STX participated in this fair.

The six GTEP members received training prior to SMM in order to understand characteristics of products of participating companies. In addition, GTEP members, based on the comprehension of basic business process, helped companies with installing booths, buyer consulting and translation. They performed the role of trade agents, giving aid to subcontractors’ marketing activities.

Their activities secured potential buyers through more than 500 cases of buyer consulting and got an ordering contract of about $7.16 million during the exhibition.

The representative of GTEP students, Kim Gang-min (Junior, Logistics System Engineering) said, “I could have hands-on experience in real trade by taking part in SMM. It was my first step toward a global trade expert, and made me realize the importance of nation brand marketing. I expect high-quality equipment produced by our domestic hidden champions to be exported more.”

Also most corporations that participated in SSM commented “the image of Korea marine equipment as well as the Korean pavilion installed at the exhibition is getting better year after year, and the number of visiting buyers is also on the rise.”

(Translated by the students taking the course of Translation Theory at the Dept. of English Language and Literature)