Korea Maritime & Ocean University selects “Haeyang” as its official mascot
Korea Maritime & Ocean University (KMOU; President Doeghee Doh) announced on the 26th that it has selected “Haeyang” as its official mascot. Haeyang is a character symbolizing a water drop that represents the vibrant start of KMOU, which conducts research and educational activities centered on oceans.
KMOU recently held a nationwide contest to select the official mascot. Not only the students and faculty members of KMOU but also many other people with excellent ideas and skills from all over the nation participated in the contest. A total of 108 mascot designs were submitted.
KMOU evaluated these submissions on the basis of three categories: symbolism, applicability, and originality. Four designs, including Haeyang, were selected after a public vote for the grand, excellence, and runner-up prizes (the latter presented for two submissions). The work that won the grand prize earned a high score in originality, receiving good feedback for associating creative ideas with the university’s characteristics. Participants who created the characters “Haedam” (sea otter), “Hanhae” (whale), and “Haesoo” (person) won the excellence and runner-up prizes.
Haeyang is significant as a character in that it goes beyond being merely a general university symbol and instead represents the university in a creative manner. It increases accessibility for prospective students with its adorable appeal, while also instilling pride in current students and faculty.
KMOU plans on using the grand-prize winner, Haeyang, for various online and offline contents to effectively introduce the university.
“In this new era, KMOU will create new values for today, beyond tradition and pride, and nurture talented human resources in maritime and ocean science who can deal with any changes that may occur,” said KMOU President Doeghee Doh. “Our mascot Haeyang will help our university get closer to our students.”